Broker Check
Eric Sandrock, CFP®

Eric Sandrock, CFP®

"The quickest way to double your money is to 
fold it and put it back in your pocket"
 - Will Rogers


Eric is the founder of Performance Investment Group, a registered investment advisor based in Houston, TX. Eric has always felt that a person’s health, family and money are extremely important to them. He has made a career out of helping other people with the things they care the most about. After gaining his secondary education in science and engineering, he was drawn to the financial industry - primarily, to help his family protect, preserve and grow their hard-earned money and secondly, to help others do the same. 

Eric is devoted to learning and believes knowledge is empowering. He is dedicated to learning how financial markets work as well as the various strategies and techniques that can be used to protect and preserve financial wealth. With the academic knowledge he has acquired and the vast experience he has managing wealth, Eric strongly believes in educating his clients about wealth management and the various options they have regarding their finances. 

Eric is a CERTIFIED FINANCIAL PLANNER™ and has been an NFLPA Registered Financial Advisor since the program’s inception. He is a graduate of Texas A&M University in College Station, TX where he studied Microbiology and Chemical Engineering. He also has a Masters degree in Financial Services from The American College in Bryn Mawr, PA. 

Eric is the creator of the 50/25/25 Plan™, a savings strategy designed specifically for NFL players, as well as the author of the Financial Handbooks “Financial Concepts for NFL Rookies” and “Financial Concepts for Second Contract NFL Players.” 

As a person, Eric is analytical, passionate, determined and straightforward. He strives for excellence in his professional and personal life. Besides being an independent financial advisor, Eric is a loving husband to his wife, Pam, and a devoted father to their young boys, Dylan and Tyler. 

A Personal Note 

First and foremost, thanks for visiting my website. I hope you have gained something from it and walk away better than you were before you visited. 

While most people in this industry believe they have to sell you something to make money, I believe in giving sound advice for a fair price. I strongly believe if someone has to "sell" you something, then there’s a good chance you don’t need it. I’d rather teach you something than sell you something. 

Investors need to beware that most advisors are mere sales people in disguise. Worse yet, most advisors think of themselves as sales people; therefore, they never take the time to learn about what they think they are selling.


"It is difficult to get a man to understand something when 
his salary depends upon his not understanding it."
 - Upton Sinclair


Please take some time to learn about our investment philosophy and don’t hesitate to contact us with any questions or comments you might have.